One of the most common complaints that I hear from bloggers is the fact that
no matter how hard they try, they can’t grow their blogs past 100 or so daily
page vies. Those early days are indeed the hardest, because you need to put
hard work in without the certainty of achieving results.If you are in that same situation, here is a simple strategy that will certainly increase your blog traffic and make you break the 1,000 daily page views mark. In fact, the strategy could be used even if your are already over that number but have reached a traffic plateau lately.
Just make sure to execute the 4 steps as planned and to spend the two hours and a half every day (obviously if you have more time available you can expand the time spent on each of the four steps proportionally).
First Step: Killer Articles (1 hour per day)
Spend one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).Notice that your goal is to release one killer article every week. If that is not possible aim for one every 15 days. So the one hour that you will spend every day will be dedicated to the same piece. In other words, expect killers articles to take from 5 up to 10 hours of work.
If you are not familiar with the
term, a killer article is nothing more than a long and structured article that
has the goal of delivering a huge amount of value to potential visitors. If you
have a web design blog, for example, you could write an article with “100 Free
Resources for Designers”. Here are some ideas for killer articles:
- create a giant list of resources,
- write a detailed tutorial teaching people how to do something,
- find a solution for a common problem in your niche and write about it, or
- write a deep analysis on a topic where people have only talked superficially
When visitors come across your
killer article, you want them to have the following reaction: “Holy crap!
This is awesome. I better bookmark it. Heck, I better even mention this on my
site and on my Twitter account, to let my readers and friends know about it.”
Second Step: Networking (30 minutes per day)
Networking is essential, especially when you are just getting started. The 30 minutes that you will dedicate to it every day could be split among:- commenting on other blogs in your niche,
- linking to the posts of bloggers in your niche, and
- interacting with the bloggers in your niche via email, IM or Twitter.
Third Step: Promotion (30 minutes per day)
The first activity here is the promotion of your killer articles. Whenever you publish one of them, you should push it in any way you can. Examples include:
- letting the people in your network know about it (don’t beg for a link though),
- letting bloggers and webmasters in relevant niches know about it,
- getting some friends to submit the article to social bookmarking sites,
- getting some friends to Twitter the article, and
- posting about the article in online forums and/or newsgroups.
Fourth Step: Normal Posts (30 minutes per day)
Just like a man does not live by bread alone, a blog does not live by killer articles alone. Normal posts are the ones that you will publish routinely in your blog, between the killer articles. For example, you could publish a killer article every Monday and normal posts from Tuesday through Friday. Here are some ideas for normal posts:- a post linking to an article on another blog and containing your opinion about it
- a post informing your readers about a news in your niche
- a post asking a question to your readers and aiming to initiate a discussion
- a post highlighting a new resource or trick that you discovered and that would be useful to your readers
